Business School naming

Most business schools that are ranked among the best in the country have been named after a significant donor. Tuck, Sloan, Wharton, Stern, Fuqua, Simon (my alma mater) among others. Of course there are the exceptions who have enough money to not need someone’s name — Harvard and Stanford, for example. Then there are schools with no name that could find wonderful uses for such a gift. UConn, for example.

Wisconsin has found a way to have it both ways, when a group of alumni got together to give the school $85 million to not allow the name to be changed. So it will be the Wisconsin School of Business, at least for the next twenty years.

update: Why do people give in the first place?